VRA Premium Advice
Vertical Research Advisory (VRA) is the trusted financial research service founded by former Wall Street executive Kip Herriage, delivering high-conviction investment insights that have outperformed the market 18 of the past 21 years.
VRA Insiders Playbook is the elites research membership that gives you direct access to Kip Herriage’s top market trends and high-conviction portfolio, developed through 40+ years of financial expertise and Wall Street insight.
This is clear-cut, real-world investing tool focused on results. The VRA Insider method boils down to four simple steps:
- We identify the MOST reliable market trends across stocks, gold, crypto, and more…
- We track and time entries using our VRA Investing System…
- We TELL YOU the top opportunities each day in our VRA Letter…
- YOU ACT with confidence using our guidance!
It’s that straightforward. Our high-conviction trades have delivered open gains of 200%, 400%, even 700%+ for our members. We don’t follow Wall Street… we stay ahead of it!
When Kip identifies a major trend or breakout stock, you’ll get the full research with price targets and ongoing updates so you’re never left guessing.
Our insights are delivered directly to your inbox every market day. Expect to hear from us daily with new trade ideas, updated charts, and timely market analysis designed to protect and grow your portfolio.
VRA Insider is the only research service that gives everyday investors the ability to follow Kip Herriage’s macro insights and actively managed portfolio, developed through four decades of market leadership. This strategy is based on a principle we call “conviction investing.”
Kip’s approach helped the VRA Portfolio double the S&P 500 in its best years, with consistent outperformance in 18 of the last 21. It’s built on identifying major trends early — in undervalued sectors or fast-moving opportunities. Even better, Kip’s strategy historically performs best when markets are volatile or moving sideways.
The process is simple: Kip applies his top-down macro view to find sectors positioned to outperform. Then he pinpoints stocks, ETFs, and trades where upside potential far outweighs the risk. When Kip moves — we follow. This is all about asymmetric returns — strategic trades with defined risk and outsized reward.
But don’t just chase headlines or buy trending tickers. Kip selects only his highest-conviction ideas for the VRA Insider portfolio — typically around 15–20 open positions across themes like AI, energy, gold, and crypto.
Subscribers to VRA Insider have seen positions like Voyager Digital (VGX), where Kip captured a 700% gain. He recommended it when the crypto sector was still under the radar. We also followed energy names like Camber Energy (CEI) and Uranium Energy Corp (UEC), capturing strong gains during the 2021 commodities breakout.
And it’s not just short-term trades. Kip’s longer-term outlook called the bottom in tech after the 2022 correction, positioning VRA Insider members for strong upside in names like SOXL and SMH.
Some plays take time — as Kip waits for macro confirmation or sector rotation — while others move fast. Kip’s alerts often identify catalysts that trigger major moves in a matter of weeks.
If you’re not part of VRA Insider yet, now’s the time to join. Don’t miss the next trade.
Meet the Team
Kip Herriage, Founder
Kip Herriage is the founder and Chief Investment Strategist of Vertical Research Advisory (VRA), a financial research team based in Sugar Land, Texas. With over 30 years of experience in finance ,including a successful career as a Managing Director with one of Wall Street’s largest investment firms. Kip brings a deep understanding of markets, economics, and investor psychology.
Since launching VRA in 2003, Kip has helped thousands of self-directed investors and financial professionals grow their portfolios by identifying high-conviction trends before they go mainstream. His VRA Portfolio has outperformed the market in 18 of the last 21 years, with early calls in tech, gold, energy, and cryptocurrencies. He’s also the creator of the widely followed “Big Bribe” thesis, a macroeconomic framework that explains how government policy and monetary expansion are shaping long-term investment opportunities.
Kip’s daily newsletter, VRA Letter, delivers actionable market insights, trade alerts, and economic commentary rooted in real-time data and decades of investing success. His top-down macro view combined with technical confirmation provides a disciplined roadmap for capital protection and growth no matter the market environment.
Working alongside Kip is Tyler Herriage, who helps lead digital strategy and communication for VRA Insider. Together, they’ve built a trusted platform that empowers independent investors with institutional-grade research and portfolio guidance.